Dynamic leader with over 20 years of expertise in building and scaling award-winning creative, content, and marketing teams that have delivered substantial revenue growth and multiple successful acquisitions.
Skilled at combining data insights, compelling storytelling, and strategic intuition to develop impactful campaigns across diverse platforms. I cultivate a transparent and authentic work environment that empowers talent to thrive and fosters cross-functional collaboration. Results-driven and forward-thinking, I specialize in addressing complex challenges and aligning diverse perspectives to achieve sustained growth and ambitious business goals.
Experience:
Creative and Marketing Consulting, THE HOLBORN GROUP - Help a diverse clientele bridge the gap between creative vision and strategic execution. Clients include: Broderville - Executive Creative Director, experiential, broadcast, social, and digital video (Netflix, Instagram, Goldman Sachs). Value Health - Fractional CMO at a globally recognized leader in digital transformation services for the life science and healthcare industry. Rogue Matter - Strategic Advisor to a Hollywood studio dedicated to creating a seat at the table for underrepresented voices by providing a platform for unique stories and imaginative talent within the entertainment industry.
VP, Custom Content & Head of Studio, The Knot Worldwide - Built and led The Studio @ TKWW, an award-winning in-house agency creating branded content for The Knot, The Nest, and The Bump. Contributed to a 3x revenue growth and a $1 billion acquisition.
VP, Creative Director, Dailymotion - Launched Branded Content & Custom Solutions group, later Dailymotion Studios. Produced original programming and branded entertainment, including "Feedback Kitchen with Mario Batali," which premiered on The Tonight Show with Jimmy Fallon and was covered in national media including Rolling Stone Magazine, Good Morning America, Billboard, Variety (and more).
VP, Creative Director, Branded Entertainment, Programming & Production, HEAVY.com - Pioneered digital entertainment & branded content. Produced hundreds of hours of original content, earning a 2008 Webby Award (Best Sports Show). Partner brands included Burger King, Coca-Cola, Paramount Studios, (and more) with work that was featured in the Wall Street Journal, The New York Times, Ad Age, and Ad Week.
Launch Member, Electronic Music Foundation - One of the first businesses selling goods exclusively through the internet.
Additional:
Visual Artist - Exhibitions at Brooklyn Museum, The Kitchen, MASS MoCA. Collaborated with Macarthur Genius Fellow Elizabeth Streb on visual design for internationally touring shows.
Education: MFA, Integrated Electronic Arts (Rensselaer Polytechnic Institute); BA, 20th Century Music Composition (SUNY Albany).
Interested in learning more? Check out my interview on the belief that brand-funded content has the power to change people’s lives.